Headlines are the first thing potential new readers see in search engine results or on social media. When brainstorming consider the 4 U’s for a great headline:
Traffic Catching Headline for a Blog Post
- Urgent: If possible your title should include some type of urgency or call to action. Create content your readers can use to make a change today or share something free for a limited time.
- Unique: This is extremely important – your content must be one of a kind. Don’t blatantly copy others’ work. This is not only a crime that can affect your SEO but readers will stop coming back if all your blog provides is regurgitated information. Think about the kind of content you would like to read but haven’t found yet then get to work creating it.
- Useful: Write content that your readers want or need to read. Your articles should include information your readers can put to use which depending on your niche could be decor DIYs, life lessons learned when you became a parent, tips for snagging your dream career, or maybe a guide to creating an awesome blog.
- Ultra-Specific: The only thing better than useful content is hyper-useful content. The more specific your content the more involved your readers will likely be. Of course, the flip side is that the more niche your content the smaller the pool of readers you’re appealing to, but by creating a good mix of general and specific articles on your blog you can grow and cultivate your audience of readers.
Just remember 4U for traffic-catching blog post headlines, Urgent, Unique, Useful & Ultra-Specific.
