Social media has become a new version of blogging. Take Twitter for example. Twitter was known flatout as a microblogging platform. Now people are using platforms like Facebook, Instagram, and Medium to get more exposure than just posting on a personal website does.
As a matter of fact, I’m even asking people to write a blog or eBook on their personal blog. My advice would be to try putting out native content on the platforms that make the most sense for you and your audience. Then, start engaging with those who you think should see it.