Local SEO, or Local Search Engine Optimization, refers to the process of optimizing a business's online presence to improve its visibility and ranking in local search results on search engines like Google, Bing, and others. The primary goal of local SEO is to help local businesses, such as brick-and-mortar stores or service providers, connect with potential customers in their geographical area. Earlier we discussed On-Page SEO and Off-Page SEO in detail in a separate episode, now we will discuss the local SEO.
What Is The Local SEO Optimization?
Local SEO involves a combination of strategies and techniques aimed at improving a business's online presence in local searches. This includes optimizing the business's website, creating and optimizing Google My Business (GMB) listings, managing online reviews, ensuring consistent and accurate business information across various online directories, and creating localized content.